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TechTarget: Sisu adds new ways of answering ‘Why' to analytics platform

By Grant Shirk - July 7, 2020

TechTarget: Sisu adds new ways of answering ‘Why’ to analytics platform

Original article: https://searchbusinessanalytics.techtarget.com/news/252485776/Sisu-adds-new-ways-of-answering-Why-to-analytics-platform

Eric Avidon, News Writer for TechTarget and SearchBusinessAnalytics interviewed Sisu’s VP of Product, Berit Hoffmann to get the details behind the company’s new product release that offers two new ways of answering why for data teams managing complex A/B tests and text analysis.

“Sisu, founded in 2018 and based in San Francisco, is focused on answering the question, “Why?” in analytics. The new tools mark Sisu’s first feature update since its initial release and include [a new feature] to quickly diagnose the results of A/B and other group comparison tests and one to do faster text analysis.”

“Both move Sisu’s capabilities beyond where they were at launch when its analytics platform was able to provide customers with an overall understanding of why key performance indicators (KPIs) were changing but its comparison analysis was limited to time comparisons such as month over month or year over year. Both were inspired by actual use cases from customers whose problems Sisu wanted to solve, according to Berit Hoffman, vice president of product at Sisu.”

“We’re really unlocking entirely new kinds of analysis that we couldn’t do before,” Hoffman said. “They both unlock different capabilities laddering up to our focus of answering this question of ‘Why?’ and helping companies get underneath why their metrics are changing in a way that is faster, more comprehensive and more proactive.”

David Menninger from Ventana Research also weighed in on the announcement: “The challenge with A/B testing is which scenarios to compare, and if you are doing your analyses manually you can’t possibly compare all possible scenarios,” he said. “If you automate these processes as Sisu has done, you can evaluate many more scenarios. The challenge with text analytics is that it is a multistep process. Sisu has automated these processes making them more accessible.”

 

Read more at TechTarget.