451 Research:
Sisu offers tool to understand the ‘why’ behind changes to business metrics

When your market is experiencing rapid changes, you need fast answers about what’s impacting your business. Yet the harsh reality is most companies aren’t able to use the data they have, relying instead on making “gut feel” decisions based on limited information.

The global research and advisory firm 451 Research recently published a new report examining the massive opportunity that exists to give companies immediate, detailed visibility into the key performance indicators (KPIs) they care about and how Sisu offers a solution.

According to Krisha Roy, companies want to make the shift to becoming data-driven organizations, with “77% of respondents to 451 Research’s Voice of the Enterprise (VotE) Data & Analytics 2H 2019 survey said data will be increasingly important to their organization 12 months from now, and 92% say that it will be as important or more.” Read more to find out how some of these companies are finally putting their valuable data to work.

In this report you will learn:

  • How high-profile, B2C companies are using Sisu today and how this powerful diagnostic platform can be pointed toward a range of business metrics including those related to marketing, revenue, and operations analysis.
  • How Sisu’s novel machine learning algorithm, high-performance data flow processing, and personalization engine pinpoints why key metrics are changing over time to deliver statistically significant results on very large data sets.
  • Why Sisu is focused on making analysts faster and more efficient, unlike other ML-driven analytics tools that are concerned with automating analysis entirely.

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We’re building a new kind of analytics platform to empower people to make better decisions with data.

Fast.Once you’ve securely connected Sisu to your cloud data warehouse, we’ll start finding significant facts about your KPIs in seconds.

Comprehensive. Sisu uses all your data, in real time, to test every possible combination of factors to help you explain changes in your business.

Continuous.Your data changes on a daily basis, and Sisu never stops asking why on your behalf, proactively updating your team when new facts emerge.

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