Analyze every metric you measure, faster

Keep ahead of rapidly changing revenue, customer, and retention KPIs with these schema guides.

Critical metrics for revenue growth

Keeping a pulse on the health and growth of your business can take hours of manual analysis. Follow these guides to identify the key drivers of changing revenue, faster.
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MRR

Learn to automate and augment MRR analysis to stay ahead.
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AOV

See what factors to include to quickly diagnose changes in AOV.
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Trial Conversion Rate

Find the key factors converting free trials to paid users.

Core KPIs for customer analytics

The sheer number of factors that can impact engagement makes customer analytics a constant challenge. Find out how to quickly analyze even the most complex customer metrics.
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DAU

Tips for analyzing the actionable factors changing DAU.
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CLV

Learn to quickly diagnose the factors behind a changing CLV.
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CAC

See how to continuously analyze the factors impacting acquisition cost.

Key measures for retention analytics

You work hard to retain customers, but with promotions, incentives, and more, it’s hard to know what is (and isn’t) working. Get answers in real time with these step-by-step guides.
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Churn

Learn how to diagnose and prevent customer churn, faster.
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Customer Retention

Tips for continuously testing every factor driving your retention rate.
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DAU

Discover how to quickly surface the actionable factors affecting daily use.

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