Get fast answers about the health of your revenue with rapid MRR analysis.
Monthly Recurring Revenue (MRR) should be a simple analysis, but it’s notoriously tricky to assess accurately.
New promotions, customer segments, retention programs, and more make keeping up with the continuously changing factors behind changes in MRR more complicated than one dashboard can track. And when you need to quickly understand why your MRR is changing, varying contract lengths, discounts, trial accounts, one-time payments, transaction fees, and unpaid invoices make it challenging to diagnose MRR quickly.
Monthly Recurring Revenue (MRR) is the measurement of the total amount of predictable revenue that a company expects on a monthly basis.
MRR = Σ recurring revenue monthly
Answer why MRR is changing faster by tracking MRR at the account or customer level. Each row should represent a unique customer, with one record per subscription period.
When setting up your data, make your datasets as wide as possible. Start with the recommended fields below and add as many descriptive variables as you can to augment your analysis.
Customer Acquisition Date
Customer Tenure (months)
Customer City, State, Zip
Coupon / Discount Code
Customer First Product
Customer Average Discount
Customer Success Tickets